Aswani Industries Pvt Ltd

Job Description

Position

Assistant Sales Manager – Projects

Location

Bangalore, Karnataka

Department

Project Sales

Reporting To

Regional Sales Manager – South

About Ascolite

Ascolite, a brand of Aswani Industries Pvt. Ltd., is one of India's fast-growing construction chemical and building material companies, offering innovative solutions in Tile Adhesives, Waterproofing, Walling Solutions, Repair & Rehabilitation, Flooring Systems, Admixtures, Grouts, Sealants, Dry Mix Mortars, and other construction chemical products.

Job Summary

The Assistant Sales Manager – Projects will be responsible for developing project business across Bangalore by generating specifications, identifying new construction projects, and building strong relationships with builders, architects, consultants, contractors, PMCs, and developers. The role focuses on achieving sales targets, increasing market penetration, and ensuring excellent customer service throughout the project lifecycle.

Key Responsibilities

Business Development

  • Generate new project business across residential, commercial, industrial, institutional, and infrastructure segments.
  • Identify upcoming construction projects through market intelligence and regular field visits.
  • Develop strategic sales plans to achieve monthly, quarterly, and annual sales targets.
  • Increase market share for Ascolite construction chemical products.

Project Sales

  • Promote Tile Adhesives, Waterproofing Systems, Grouts, Repair Products, Flooring Systems, Dry Mix Products, and other construction chemical solutions.
  • Generate product specifications with architects, consultants, PMCs, and developers.
  • Coordinate product approvals and ensure successful project conversions.
  • Conduct product demonstrations and technical presentations.

Customer Relationship Management

  • Build long-term relationships with:
    • Builders & Developers
    • Architects
    • Structural Consultants
    • Project Management Consultants (PMCs)
    • Contractors
    • Applicators
    • Government & Institutional Customers
  • Provide prompt technical and commercial support.

Sales Operations

  • Prepare quotations in coordination with the commercial team.
  • Negotiate commercial terms while maintaining company pricing policies.
  • Ensure timely order processing and project execution.
  • Coordinate with logistics and technical teams for material supply and site support.

Collection & Credit Control

  • Monitor customer outstanding payments.
  • Ensure timely collections as per company credit policy.
  • Minimize overdue receivables.

Market Intelligence

  • Track competitor activities, pricing, new product launches, and market trends.
  • Submit regular market intelligence reports.
  • Identify new business opportunities and potential channel partners.

Reporting

  • Maintain daily visit reports in CRM.
  • Submit weekly sales reports.
  • Maintain project pipeline and sales forecasts.
  • Prepare monthly MIS and business review reports.

Key Performance Indicators (KPIs)

  • Achievement of Sales Target
  • Project Pipeline Development
  • New Customer Acquisition
  • Specification Generation
  • Order Conversion Ratio
  • Collection Efficiency
  • Gross Margin Achievement
  • Repeat Business
  • Market Share Growth
  • Customer Satisfaction

Educational Qualification

  • Bachelor's Degree in Civil Engineering, Business Administration, or any Graduate.
  • MBA in Marketing/Sales preferred.

Experience

  • 4–7 years of experience in Project Sales.
  • Experience in Construction Chemicals, Building Materials, Cement, Paints, Tiles, Adhesives, Waterproofing, or related industries.
  • Strong network with builders, architects, consultants, contractors, and developers in Bangalore.

Required Skills

  • Excellent communication and presentation skills.
  • Strong negotiation and influencing ability.
  • Relationship management.
  • Technical understanding of construction products.
  • Sales planning and forecasting.
  • CRM and MS Office proficiency.
  • Commercial acumen.
  • Customer-focused approach.
  • Problem-solving and decision-making skills.

Preferred Industry

  • Construction Chemicals
  • Building Materials
  • Tile Adhesives
  • Waterproofing
  • Cement
  • Paints & Coatings
  • Dry Mix Mortars
  • AAC Blocks
  • RMC
  • Infrastructure Products

Travel Requirement

  • Extensive travel across Bangalore and nearby regions.
  • Regular site visits and customer meetings.



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